We wrote 4i Leadership for leaders just like you. To help you start having bolder conversations.

Discover how to interrupt all those unhelpful behaviours and frustrations that are holding you back. Dare to dream of a working world that inspires you. Forge the trust you need to bring others with you and bring the impact that makes a lasting difference.

Packed with practical guidelines, compelling stories and real-life examples, 4i Leadership will help you bring clarity and focus to where it’s most needed.

Already making a bigger difference in organisations such as Sainsbury’s, Argos and Boots Opticians, we’ve found that 4i Leadership is proving to be an approach that appeals to both individual leaders and big business.

Most importantly this book illustrates how to have bolder conversations that lead to sustainable change and progress.

Praise for 4i Leadership

“For over a decade I’ve seen the positive difference Ian and Anthony consistently make to leaders and teams. 4i Leadership has enabled leaders across Sainsbury’s to interrupt what isn’t working and imagine new possibilities.” Simon Roberts, Retail and Operations Director, Sainsbury’s

“Quite simply the best insight into practical leadership skills development I’ve ever come across. If you are at all curious about leadership, then have the courage to read and digest the invaluable learnings in this book.” Chris Welham, CEO, Wadworth

“I really loved reading this book and found it so empowering. We have been lucky enough to work with Ian and the team this year and have benefited hugely from exploring 4i Leadership with our leaders and putting these techniques into practice during an extensive change period.” Helen Milford - Director of Retail, Sainsbury’s Argos.

“This book is easy to read and simple to understand. If you are not lucky enough to have Ian or Anthony as a coach then read this book. It certainly helped me be a much better version of myself.” Monique Carter, Global SVP People and Organisation, Novo Nordisk

“These guys totally demystify the subject of leadership. As a leader in a complex organisation I experienced some amazing results by using their techniques. My advice is ... have those bolder conversations, focus on building trust, and above all, make the future exciting for you and your teams!” Stephen Beresford, Head of Marketing, REHAU

“This book is an engaging and truly thought provoking read which had me reflecting on and challenging my own leadership throughout. Reading this book is like having your own personal coach in the room with you. A must read for any leader who is wanting to build a high performing culture” Debbie Smith, CEO Retail. The Post Office

“After just three months, the impact of 4i Leadership on our top 50 leaders has been both dramatic and inspiring. The power of this approach is allowing us to see possibilities we never imagined.” Jonathan Gardner, Managing Director, Boots Opticians

“For anyone who has leadership ambitions, Ian and Anthony will encourage you to have forward-looking conversations about your own leadership, empowering you to own your individual success.” Meredith Pierce-Hunter, Director, Kew Foundation, Royal Botanic Gardens, Kew

“I loved this book – a great read with practical examples to get you thinking about your own leadership context” Susie Balch, Vice Dean, Advancement, London Business School

“Comprehensive in its range, 4i Leadership is an intelligent and insightful book about the essential foundations of leadership. It exposes the power of mixing deep conversations with empowering beliefs, and the impact one can then have on people.”
Stéphane Jacqmin. Head of Consumer Healthcare, Turkey, Middle-East and China Sanofi Consumer Healthcare

“The 4i approach is a simple but powerful way to help leaders answer the challenges of modern leadership. Whether you pick this book up as a standalone tool to support your own development or to help support change in your wider organisation, I’d challenge even the most seasoned leader not to find value in this approach” Madeline Shaw, Marketing Director, Boots Opticians

“I found your approach massively motivational and I know the team did too. We have a real sense that we can achieve anything at the moment”
Claire Singlehurst, Director of Relationship Fundraising Macmillan Cancer Support

“I was very impressed how this leadership methodology influenced my management team. Although being a very diverse, multinational team it enabled us to make a big impact on communication and cooperation within a very short time.” Josef Guggenhuber, Symbion AG, member of the supervisory board

“I’ve had the great privilege of learning to lead more authentically by working with Ian over a number of years – It’s wonderful to see him and Anthony put their practice onto paper in this gem of a book.” Emma Woods, CEO, Wagamama

“Working with Anthony was a joy. I went deeper into the “why” of my leadership than I had ever done before and re-examined everything in my life and work. It was rewarding, stimulating and brilliantly challenging. A new, unexpected, and incredibly exciting direction emerged. 4i leadership can be truly life-changing!” Kate Barker, Independent Brand Consultant

“Anthony and Ian continue to inspire leadership insight and practice with a brilliant simplicity and relevance that just works.” 4i Leadership will change your leadership and your life!” Sue Burrows, Former CIO

For larger orders please get in touch with us here